ShowThemFlames, founded by Stanley Khoza in Johannesburg, quickly became a vibrant force in South Africa's music scene. Stanley’s vision was to create a platform where diverse talent could thrive. The label's artists, like Vhudi, with his  soulful voice, Zuko SA, blending hip-hop and Afrobeat, Phindy Sibiya, known for her powerful lyrics, and Yamke, with her infectious beats, led the charge. Together, they created a musical revolution, mixing local culture with global sounds. ShowThemFlames became a symbol of innovation, storytelling, and unity, making waves in both local and international markets, and forever changing the music landscape.